Do you read Seth Godin? David Meerman Scott?

Do you read Seth Godin's blog? How about David Meerman Scott? If you work in sales and marketing you should. Even if you don't you still should give the ideas they are sharing some of your attention. I do. Julie does. So does Chris and Ian. If what Seth is saying about marketing is so important that OpenEdit's java developers are paying attention, maybe you should to?

If you were to trust me with one decision this week, I would recommend you invite these two visionaries into your professional life. They are sharing important ideas that you should know and understand. They are identifying trends that will help you understand the changes that are reshaping the landscape of traditional marketing. They are sharing ideas that are directly impacting your professional life.

It's not a question of when these changes will impact you either. If you work in marketing you've already experienced some of these changes. How these changes are affecting you and what should you be doing about them is a more relevant question.

Are you prepared?

So, if you do nothing else today, make the introduction.